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Few home decor categories are as hard to shop online as rugs. Color, texture, and scale are nearly impossible to judge from a thumbnail image, which is exactly the challenge Rugs USA has spent more than two decades working to solve. With millions of rugs sold and a growing custom and designer collection lineup, here’s a full breakdown of what makes Rugs USA worth considering, and what to know before you buy.
What Is Rugs USA?
Rugs USA is an American online home decor retailer founded in 1998, specializing in area rugs alongside a growing selection of furniture, lighting, and other home decor products. Headquartered in New York, the company has spent more than two decades building a large-scale, seamless online rug shopping experience, growing to more than eight million rugs sold to over one million homes across the country. Rugs USA’s core mission centers on helping customers turn houses into homes by offering a wide array of rug styles, materials, and sizes to suit different design needs and budgets, while providing support and education around rug care throughout the ownership experience, not just at the point of sale.
What Makes Rugs USA Different?
- Extensive style and size range — Rugs USA offers a wide variety of rug styles, materials, and sizes designed to accommodate different rooms, design aesthetics, and budgets in one place
- Designer and celebrity collaborations — the brand has launched several notable collaborative collections, including lines with interior designer Carmeon Hamilton, actress Ashley Tisdale, and professional basketball player Kevin Love alongside model and entrepreneur Kate Love
- Custom by Rugs USA — a made-to-measure rug collection allowing customers to order rugs custom-cut to fit their specific space rather than choosing only from standard pre-set sizes
- Industry partnerships — the company has worked with established flooring manufacturers like Shaw Industries, reflecting deeper industry relationships beyond a typical direct-to-consumer retailer
- Education-focused customer support — beyond just selling rugs, Rugs USA emphasizes ongoing support and guidance for how to properly care for and maintain a rug after purchase
What Does Rugs USA Sell?
Area Rugs
The brand’s core and founding category, spanning countless styles, colors, materials, and sizes designed to fit virtually any room or design aesthetic, from traditional to contemporary.
Custom Rugs
Through its Custom by Rugs USA collection, the brand offers made-to-measure rugs cut specifically to a customer’s space, rather than limiting shoppers to standard pre-set dimensions.
Outdoor Rugs
Weather-resistant rug options designed specifically for patios, decks, and other outdoor living spaces.
Furniture
An expanding furniture category that has grown alongside the brand’s original rug-focused business, letting customers shop a more complete home decor experience in one place.
Lighting
Lighting fixtures and accessories rounding out Rugs USA’s broader home decor offering beyond its original rug specialty.
Designer & Celebrity Collections
Limited collaborative collections featuring designs from figures like Carmeon Hamilton, Ashley Tisdale, and Kevin Love and Kate Love, offering shoppers a more curated, designer-inspired rug option.
Is Rugs USA Good Quality?
Rugs USA has built more than two decades of credibility specifically around scale and selection, with a track record of more than eight million rugs sold reflecting significant sustained customer demand. The company’s partnerships with established industry players like Shaw Industries, along with its investment in a dedicated made-to-measure custom rug line, suggest continued investment in both product range and quality rather than remaining a purely discount-focused catalog retailer.
Because rugs span an enormous range of materials, constructions, and price points, from budget-friendly synthetic options to higher-end wool and natural fiber pieces, quality naturally varies by the specific rug and collection selected. As with any large-catalog home goods retailer, it’s worth reading material details and reviews on the specific rug you’re considering, particularly for larger, higher-investment pieces meant for heavy-traffic areas of the home.
Rugs USA’s Custom Rug Program
One of the more distinctive offerings from Rugs USA is its Custom by Rugs USA collection, a made-to-measure rug line where each piece is custom-cut specifically for a customer’s space rather than limited to standard pre-set sizing. This addresses a common frustration in rug shopping: most rooms and staircases don’t perfectly match standard rug dimensions, and a custom-cut option can solve fit problems that off-the-shelf sizing often can’t, particularly for runners, stair coverings, or oddly proportioned rooms.
How Does Rugs USA Compare to Other Online Rug Retailers?
| Feature | Rugs USA | Typical Online Rug Retailer |
|---|---|---|
| Founded | 1998 | Varies |
| Rugs sold | 8+ million to 1+ million homes | Varies |
| Custom sizing | Yes, Custom by Rugs USA | Not always offered |
| Designer collaborations | Carmeon Hamilton, Ashley Tisdale, Kevin & Kate Love | Varies |
| Category range | Rugs, furniture, lighting, outdoor | Often rugs-focused only |
| Industry partnerships | Shaw Industries and others | Varies |
Tips for Buying from Rugs USA
- Measure your space carefully before ordering, and consider the Custom by Rugs USA line if standard sizing doesn’t fit your room or staircase
- Check material details closely, since fiber type significantly affects durability, feel, and price across the brand’s wide catalog
- Read reviews on the specific rug style, since quality and customer satisfaction can vary meaningfully between different collections
- Consider designer collaboration lines if you want a more curated, design-forward option within the brand’s broader catalog
- Look into outdoor-specific rugs separately if you’re shopping for a patio or deck space, since these require different material properties than indoor rugs
Final Verdict: Is Rugs USA Worth It?
Rugs USA has built more than two decades of trust as one of the largest dedicated online rug retailers in the US, backed by millions of rugs sold, meaningful industry partnerships, and a genuinely useful custom-sizing program for spaces that don’t fit standard dimensions. With a broad catalog spanning budget to more elevated designer collaborations, plus an expanding range into furniture and lighting, Rugs USA remains a solid, comprehensive destination for rug shopping. As with any large online home goods catalog, checking material details and reviews on your specific rug choice is the best way to ensure it’s the right fit for your space.
Frequently Asked Questions
When was Rugs USA founded? Rugs USA was founded in 1998 and is headquartered in New York.
How many rugs has Rugs USA sold? Rugs USA has sold more than eight million rugs to over one million homes since its founding.
Does Rugs USA offer custom-sized rugs? Yes, through its Custom by Rugs USA collection, the brand offers made-to-measure rugs cut specifically to fit a customer’s individual space.
Has Rugs USA collaborated with any designers or celebrities? Yes, Rugs USA has launched collaborative collections with interior designer Carmeon Hamilton, actress Ashley Tisdale, and professional basketball player Kevin Love alongside model and entrepreneur Kate Love.
Does Rugs USA sell more than just rugs? Yes, in addition to its core rug catalog, Rugs USA also offers furniture, lighting, and outdoor rugs.
Is Rugs USA a good place to buy outdoor rugs? Yes, Rugs USA offers a dedicated outdoor rug category designed specifically for patios, decks, and other outdoor living spaces.
