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Somewhere between a hoodie and a full blanket sits The Oodie, the oversized wearable blanket that turned a lockdown comfort purchase into a genuine global phenomenon. With millions of units sold and a cult following that spans movie nights, gaming marathons, and cold home offices, this brand has earned its place as the category-defining name in wearable blankets. Here’s a full breakdown of what makes The Oodie different, what it offers, and whether it’s worth the hype.
What Is The Oodie?
The Oodie is an Australian loungewear brand founded in 2018 by entrepreneur Davie Fogarty in Adelaide, South Australia, built around a simple idea: reinvent what comfort at home actually feels like. The flagship product, the Oodie Original, is an oversized wearable blanket with a giant hood and an equally giant front pocket, designed to combine the warmth of a full blanket with the practicality of being able to walk around, use your hands, and answer the door without letting the cold in.
The brand gained significant international momentum during the COVID-19 pandemic lockdowns of 2020, when search interest in wearable blankets reportedly increased by more than 200% in the UK and globally, as comfort-focused home purchases surged worldwide. That timing helped turn The Oodie from a niche Australian product into a household name across multiple countries. Since launching, the company has sold more than 8 million Oodie Originals, built a customer base of more than 4 million people, and collected more than 300,000 five-star reviews, with cumulative sales reportedly surpassing AU$600 million.
What Makes The Oodie Different?
- Genuinely oversized, wearable design — unlike a standard robe or hoodie, the Oodie Original is intentionally roomy enough to feel like wearing an actual blanket, complete with a large hood and an oversized front pocket
- Dual-fabric construction — the Oodie Original combines super-soft sherpa fleece on the inside with a smoother, buttery outer fabric the brand calls ToastyTek, balancing warmth with a comfortable, non-itchy feel
- Extensive print and licensing range — beyond classic solid colors, The Oodie offers hundreds of prints, including officially licensed collections featuring popular cartoon, TV, and movie characters
- Inclusive sizing — the Oodie Original is available in both a standard Small/Medium fit and an oversized “OOD” size, based roughly on a 6XL hoodie fit, for customers who want maximum coverage
- Ethical manufacturing commitment — the brand states its products are made in ethically audited factories, with select items meeting OEKO-TEX Standard 100 certification, and product labeling reflecting this expected to expand starting in 2026
The Oodie’s Founder and Growth Story
Davie Fogarty founded The Oodie in 2018, and the brand’s rapid growth has become a notable business success story in Australian e-commerce. Following the company’s expansion to a reported AU$500 million in sales within five years and a valuation around AU$250 million, Fogarty was announced in 2023 as a judge, or “Shark,” on Network Ten’s Shark Tank Australia, reflecting his broader profile as a consumer brand entrepreneur beyond The Oodie itself. Fogarty has also been recognized on Forbes Australia’s inaugural 30 Under 30 list, with the publication highlighting The Oodie’s growth alongside his other ventures, including an e-commerce coaching business.
What Does The Oodie Sell?
Oodie Original Wearable Blankets
The brand’s flagship and most iconic product, available in dozens of solid colors and prints, plus licensed designs, for men, women, and kids.
Oodie Pants
Matching loungewear pants designed to pair with the Oodie Original for a complete, head-to-toe cozy outfit.
Sherpa Socks & Slippers
Warm footwear accessories designed to complete the brand’s full comfort-wear ecosystem.
Sleep Tees & Pajamas
Sleepwear pieces extending The Oodie’s soft-fabric philosophy into everyday sleep apparel.
Robes
Bathrobe options offering an alternative silhouette to the brand’s signature oversized blanket hoodie style.
Outdoor Jackets
A newer expansion into outerwear, applying the brand’s cozy-fabric approach to jackets designed for colder outdoor conditions.
Cushion Cases
Accessory cases that let customers fold and store their Oodie as a throw cushion when it’s not being worn, adding a practical, dual-use element to the product.
Is The Oodie Good Quality?
The Oodie has built its reputation specifically around fabric feel and comfort, using a combination of sherpa fleece and its proprietary ToastyTek outer fabric to balance warmth with softness. With more than 8 million Oodie Originals sold and over 300,000 five-star reviews, the brand has amassed a substantial track record of customer satisfaction across a genuinely large sample size. Customer reviews frequently highlight the product’s warmth-to-weight ratio, describing it as cozy without feeling overly bulky or heavy to wear for extended periods.
The brand’s stated commitment to ethically audited manufacturing and OEKO-TEX certification on select products reflects an effort to build trust around production standards, not just comfort claims, which is a meaningful consideration for shoppers who care about how their loungewear is made.
Buying The Oodie in the US
The Oodie operates a dedicated US website and ships domestically, with orders typically processed within 1-3 business days and delivered within roughly 2-8 business days depending on the shipping method used. The brand offers a 30-day return window through its online return portal, with return shipping costs deducted from the refund amount. Payment flexibility options like Afterpay are also available for eligible US customers who want to split payments over time.
How Does The Oodie Compare to Other Wearable Blanket Brands?
| Feature | The Oodie | Typical Wearable Blanket Competitor |
|---|---|---|
| Founded | 2018, Adelaide, Australia | Varies |
| Units sold | 8+ million Oodie Originals | Varies |
| Fabric | Sherpa fleece + ToastyTek outer fabric | Varies |
| Print variety | Hundreds of designs, including licensed collections | Often limited to solid colors |
| Sizing | Standard S/M and oversized “OOD” fit | Varies, often single fit |
| Ethical certification | OEKO-TEX Standard 100 (select products) | Varies |
Tips for Buying The Oodie
- Choose the OOD size if you want maximum oversized coverage, since it’s built around a 6XL hoodie fit rather than standard sizing
- Check the licensed collections if you’re a fan of a specific TV show, movie, or character for a themed Oodie option
- Pair with Oodie Pants and sherpa socks for a complete, matching loungewear set
- Use a Cushion Case to store your Oodie neatly as a throw pillow when it’s not in use
- Review the specific care instructions on your chosen style, since wash requirements can vary slightly between different Oodie fabric types
Final Verdict: Is The Oodie Worth It?
The Oodie has earned its place as the category-defining wearable blanket brand by delivering exactly what it promises: a genuinely cozy, practical alternative to sitting under a regular blanket, backed by millions of units sold and a substantial base of five-star reviews. With a wide range of prints, inclusive sizing options, and a growing lineup of matching loungewear accessories, the brand has built a complete comfort ecosystem rather than a single novelty product. For anyone looking to upgrade their movie nights, work-from-home setup, or cold-weather routine, The Oodie is well worth trying.
Frequently Asked Questions
Who founded The Oodie? The Oodie was founded in 2018 by Australian entrepreneur Davie Fogarty in Adelaide, South Australia.
What is The Oodie made of? The Oodie Original is made from super-soft sherpa fleece on the inside and a smoother outer fabric the brand calls ToastyTek.
How many Oodies have been sold? The Oodie has sold more than 8 million Oodie Original wearable blankets since its 2018 launch, with cumulative sales reportedly surpassing AU$600 million.
Does The Oodie ship to the US? Yes, The Oodie operates a dedicated US website and ships domestically, with orders typically delivered within 2-8 business days of dispatch.
What sizes does The Oodie come in? The Oodie Original is available in a standard Small/Medium size and an oversized “OOD” size, based roughly on a 6XL hoodie fit.
Does The Oodie offer licensed character designs? Yes, The Oodie offers licensed collections featuring designs from popular cartoons, TV shows, and movies, in addition to its classic solid color and print options.
