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If you’ve come across Simba mattresses in a UK or Canadian review, you may have wondered whether you can buy one in the United States. It’s a fair question, and one worth answering clearly before you get attached to a product you can’t order. Simba Sleep is a well-known British bed-in-a-box brand with a distinctive hybrid mattress, a recent change of ownership, and an interesting link to the US mattress market. Here’s a full, honest breakdown of what Simba is, where it’s sold, and whether it’s worth considering.
What Is Simba Sleep?
Simba Sleep is a British direct-to-consumer sleep brand founded in 2015 by Steve Reid and James Cox, together with the McClements family, whose business had been supplying thread to mattress makers since 1979. That family background gave the founders a grounding in how mattresses are actually made, and the company’s website went live in February 2016. Like many bed-in-a-box brands, Simba sells online and ships its mattresses compressed and vacuum-packed in a box, which you unbox at home.
The brand built its identity around hybrid mattresses, which combine foam with springs. Simba’s version uses patented Aerocoil conical pocket springs paired with its own Simbatex open-cell foam, which the company describes as designed for support, airflow, and temperature regulation. Beyond mattresses, the range includes pillows, duvets, mattress toppers, bedding, and bed bases. By its own reporting a few years ago, Simba had sold more than one million sleep products worldwide and collected over 150,000 five-star customer reviews, and in 2023 it became a Certified B Corporation, described at the time as the first UK-born sleep brand to earn the certification.
Simba’s 2025 Ownership Change
One of the most important recent facts about Simba is that it has a new owner. In May 2025, it was reported that the Canadian retailer Sleep Country Canada was acquiring Simba Sleep, and regulatory filings showed the takeover completed in early June 2025. According to reports, the deal included an upfront payment, with further payments in later years depending on how the business performs. Sleep Country is itself owned by Fairfax, and its family of brands includes names like Endy, Silk & Snow, Hush, Casper Canada, and Simba.
Is Simba Sleep Available in the US?
This is the key question for American readers, so here’s the honest answer: I could not confirm that Simba mattresses are currently sold directly to customers in the United States. Simba’s home market is the UK, and in Canada it is distributed through Sleep Country, which holds exclusive distribution rights there. Earlier reports from the brand’s expansion years mentioned selling in North America and several European countries, but the brand has since pulled back from some markets, including France.
There’s one interesting development to know about. In July 2026, Sleep Country completed the acquisition of Sleep Number’s business after Sleep Number filed for bankruptcy protection in June 2026, which gave Sleep Country a large US retail presence for the first time. That may eventually open the door to other Sleep Country brands in the US, but I haven’t found any announcement that Simba will be sold there, so US shoppers shouldn’t assume it. If you’re in the US and want a similar bed-in-a-box experience, domestic brands such as Casper may be easier to buy. Before you order anything from a third-party site claiming to ship Simba to the US, confirm shipping, warranty, and returns directly with the official brand.
What Makes Simba Different?
- A hybrid-first range — Simba focuses on hybrid mattresses, combining springs and foam rather than selling mainly all-foam models
- Proprietary materials — its Aerocoil pocket springs and Simbatex foam are developed in-house and are central to the brand’s pitch
- Layered models for different budgets — the line has expanded from its original Hybrid to the Hybrid Pro, introduced in 2019 with a higher spring count, and the Hybrid Luxe, launched in 2021
- Boxed delivery — the mattress folds and is vacuum-packed, so it can be delivered in a box and carried into your home more easily
- B Corp certification — the brand achieved Certified B Corporation status in 2023, reflecting an independent assessment of its social and environmental practices
- Founder-led origins — the company grew from a family business with deep roots in mattress materials
What Does Simba Sleep Sell?
Hybrid Mattresses
The core product line, built with layered foam and pocket springs, in multiple tiers from the standard Hybrid to the Hybrid Pro and the Hybrid Luxe.
Pillows and Duvets
Sleep accessories designed to complement the mattress, including adjustable pillow options.
Mattress Toppers
Add-on toppers to adjust the feel of an existing bed.
Bed Frames and Bases
Bed bases designed to pair with Simba mattresses.
Bedding
Sheets and other bedding to complete the sleep setup.
Is Simba Sleep Good Quality?
Simba has a solid reputation for its hybrid design and has been tested by independent reviewers. In Canada, an independent mattress testing site found that Simba mattresses performed well in areas such as motion isolation, but also noted that they are priced higher than several competing hybrid brands, and that the 100-night sleep trial and 10-year warranty it offers are standard for the industry. Policies differ by country and retailer, so it’s important to check the current terms where you’re buying.
One honest point to know about is a consumer protection matter in the UK. In 2024, the UK’s Competition and Markets Authority announced it had secured changes to Simba’s online sales practices, after concerns that the company may have misled customers about price reductions and put unfair pressure on them to make quick purchases. This doesn’t say anything about the mattress itself, but it’s a useful reminder to compare prices over time, take your time with a purchase, and not rely on countdown timers or “limited-time” discounts when comparing mattresses.
How Does Simba Compare to Other Bed-in-a-Box Brands?
| Feature | Simba Sleep | Typical US Bed-in-a-Box Brand |
|---|---|---|
| Founded | 2015, UK | Varies |
| Core product | Hybrid mattresses (Aerocoil springs, Simbatex foam) | Foam and hybrid models |
| Delivery | Compressed and boxed | Compressed and boxed |
| Current owner | Sleep Country Canada (since 2025) | Varies |
| US availability | Not confirmed | Yes |
| Certification | Certified B Corp (2023) | Varies |
| Typical pricing | Premium | Varies |
Tips for Mattress Shoppers Considering Simba
- Confirm availability in your country first, since Simba is sold in the UK and Canada but not confirmed for US shipping
- Compare prices over time, rather than relying on countdown timers or one-day sales
- Check the trial period and warranty for your specific market, since terms vary
- Consider the model tier, since the Hybrid, Hybrid Pro, and Hybrid Luxe differ in spring count and feel
- Read recent independent reviews for the exact model you’re considering
Final Verdict: Is Simba Sleep Worth It?
Simba Sleep is a well-established British hybrid mattress brand with its own proprietary materials, a recognizable model range, and B Corp credentials, and it’s entering a new chapter under Sleep Country’s ownership. If you live in the UK or Canada, it’s a quality option to compare against other premium hybrids. For US shoppers, the main takeaway is practical: I couldn’t confirm it’s currently sold in the US, so it’s best to look at US-available brands unless Simba announces a US launch. If you can buy it where you live, it’s well worth putting on your shortlist.
Frequently Asked Questions
Is Simba Sleep sold in the US? I couldn’t confirm that Simba mattresses are currently sold directly to US customers. It’s sold in the UK, and in Canada through Sleep Country, so check with the brand before ordering.
Who owns Simba Sleep? Simba Sleep was acquired by Sleep Country Canada, with the takeover reported in May 2025 and completed in June 2025.
Who founded Simba Sleep? Simba was founded in 2015 by Steve Reid and James Cox, together with the McClements family, who had supplied thread to mattress makers since 1979.
What is a Simba hybrid mattress? It’s a mattress that combines Aerocoil pocket springs with Simbatex foam, shipped compressed in a box.
Is Simba a B Corp? Yes, Simba became a Certified B Corporation in 2023.
What was the CMA’s concern about Simba? In 2024, the UK’s Competition and Markets Authority secured changes to Simba’s online sales practices after concerns about misleading price reductions and pressure to buy quickly.
